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Small Incentives to Increase Customer Sales

Generally speaking any main online business objective is to sell more products to new and returning customers alike. When potential customers shop online they are always looking for the best deal around, whether it be free shipping, a percentage discount, or even a simple graphic that entices them to click. It’s difficult for businesses to try to win every online price war; but what if your potential customers know that every day or every week you have a different item on special or on sale? In this short blog, we’re going to cover 3 small incentives your business can do right now to generate and increase sales.

  1. Specials – One of the most important tools that online business owners tend to forget is having some sort of special on one or more of their products. A special on a product could be something small but entices the potential buyer to follow through and purchase the product. A quality place to put a specials is anywhere on the home page that directs the potential customers’ eyes towards it.
  2. Shipping – Online buyers search multiple websites before they find the product they’ve been searching for at the amount they were looking to spend, but when they get to the end shipping costs could be the only difference between a customer buying a product from your and a competitor. Offering customers different shipping costs depending on the size of their shopping cart could entice customers to not only buy their product from you but also spend more money on your website to get the better shipping costs.
  3. Time and time again I’ve shopped online looking for good deals for the products I want to buy. After finding multiple options around the same price I often look to see what incentives or free items I may get with the purchase. For instance, if I’m deciding between two companies; If “Company A” offers me a free small item like a key-chain, where “Company B” doesn’t offer me anything, you better believe that “Company A” is going to get my business. Even if I know I’m not going to use the key-chain, the thought of receiving something for free always is more enticing. So in theory sometimes offering customers a small item that doesn’t cost much more than a few pennies could result in more business for your company.

Tip of the Post

“lower prices don’t always mean higher sales” – Korey Pavlika

Green Supply: Newest Addition of Distributors!

Since 2006, Outdoor Business Network has worked effortlessly to bring their retailers industry leading distributors and we are proud to announce the addition of Green Supply. Green Supply offers wholesale hunting, outdoors and sporting goods products with over 35 thousand products ranging from over 260 manufacturers. The partnership will allow Green Supply products to be distributed through the e-Commerce platform provided by Outdoor Business Network. The OBN team is excited to work with Green Supply and help build the image of the Outdoor industry.