If the above picture looks like your website, you need to read this! If your website does not work on mobile, it does not work!
56% of all consumer internet traffic is now from mobile devices
Mobile traffic is growing at a rate of 53% each year
E-commerce sales will reach 500 Billion by year 2018
Mobile retail sales have increased 25% year over year
81% of top search engine results are mobile friendly
48% of consumers start their buying process at a search engine
33% of consumers start their buying process at a branded website
72% of consumers want mobile friendly websites
62% of millennials feel that online content drives their loyalty to a brand
The statistics don’t lie. If you are a retail or manufacturing B2C business in 2017 and you do not have a mobile friendly website, you are losing. In order to win the the smart-phone era your retail website must be mobile friendly, if not mobile targeted. The fact is your customers are now finding and judging your business more than ever based on your internet presence. If you have an old and outdated or non mobile friendly website almost 3/4 of your potential business is being lost to a competitor who has a better web presence.
Now lets talk about your brand. It is proven that your brand strength now impacts your search results and your customers engagement and loyalty to your business. If you are using a shared ecommerce platform or a 3rd party selling platform, you are not building your brand, you are paying to build someone else’s, possibly your competitor in the future. If your website does not strongly represent your brand and engage users with it, you are once again, statistically losing money.
The cold hard fact is, you are losing $$$ and negatively impacting your brand by not being mobile friendly. You get what you pay for.
This day in age, up to 50% of your business can be driven by your internet presence. If you are not investing in ecommerce and branding at the same or greater level than you are in your retail brick and mortar, you are making a mistake. Would your brick and mortar store have a good retail presence if you spent only 100 bucks a month on rent? The answer is no, unless you are renting space in Siberia where no customers will ever find you anyway. Think long and hard about where you want your business to be in the next 3-5 years and how your brand and technology will impact your business, then ask yourself what area of your business you should invest in?
Have you been dragging your feet on a mobile version of your site or upgrading to a responsive template design? If you have, you are not mobile friendly and it could affect your traffic and sales in the future. Beginning April 21, 2015 Google will begin incorporating your sites mobile-friendliness into its ranking algorithm.
If your answer to the question in this articles title, Is Your Site Mobile Friendly?, is no, then you need to take some immediate steps to move in that direction. Here at OBN we have approached mobile in a few different ways over the years. We have always known that mobile would be the preferred interface of customers in the future, and since 2008 have taken steps to optimize our solution for mobile users. Aligned with the likes of Amazon and Ebay and other major retailers, the OBN approach to mobile has been to develop mobile specific website versions and designs.
17% of firearms retailer website traffic comes from a mobile device.
Our Basic and Gold level solutions have the option for a mobile version of the website. This slick little add on not only changes the way the site is viewed on mobile sized devices automatically, it also allows for a complete mobile specific website and interface customization.
Our legacy (V5 and below) Ultimate level platform has always had an included mobile version. Some users may not have turned it on yet, but if you haven’t, you should. The new OBN CloudCommerce V6 Ultimate level platform has two native mobile options. It can utilize the embedded mobile site, or choose from a selection of responsive e-commerce templates.
The time has come to make sure you have a mobile plan, not only for your users ease of navigation, but also for SEO. As this is now a ranking factor, your site will be left behind if you do not make the appropriate accommodations. If you aren’t sure of your websites status, Google provides a tool to check your website here: https://www.google.com/webmasters/tools/mobile-friendly/
If you need help implementing a mobile solution contact us today and we will get you moving in the right direction.
1. Look before you click. Always hover over a link before you click it so you can see where it is going. It the URL does not match where you think you should be going, or looks weird, suspicious, or kinda funky, don’t click on it. Only click links you know are safe and go to reputable websites.
2. Don’t open email attachments until you have verified they are safe. Never open any email attachment that is *.exe, *.zip, *.pdf, *.doc or any other *.* that you were not expecting. If you are unsure if someone is sending you a file, email or call them to confirm that you need to take a look at that file. You don’t have a relative in Nigeria that left you money!
3. Watch for spoof emails. Do not be fooled by look-a-like emails. Always make sure you know where the email came from and who sent it before you do anything more than preview it. Be especially wary of emails that say they are from the IRS, banks, or other large agencies. Most times these agencies will send you snail mail if there are any pressing issues.
4. Look out for phishermen! Phishing scams are one of the most popular portals to viruses and hacking. Always look at the URL bar to make sure you are on the actual companies website. If you aren’t sure, google the company and navigate to their corporate website through google. Remember, watch the URLs carefully.
5. Your password is yours. Keep your password to yourself. Memorize it. Don’t give it to others, make it a series of random letters and numbers, no dictionary words. Make it hard so a hacker cant guess it. DON’T USE 12345! DON’T TAPE IT TO YOUR COMPUTER!
6. Don’t surf and go to non-work related websites.
If you follow the above, you will likely not get a virus. Viruses halt your work and waste a huge amount of company time and money to clean up. Pass this on to your friends and employees as well.
Ever wonder where the majority of your website’s visitors travel on your site? What they click on? How long their on there? It’s called analytics, companies use this to track their visitor’s behavior. It allows companies to keep track of specific data about items that are purchased, you learn how visitor’s navigate the site, and allows you to focus on particular ways to increase the sales for your company. For example, if you’ve noticed that many potential customers are leaving their shopping carts, you can back track their navigated pages to find what pages may need to be overhauled or slight changes to increase the amount of online sales. For the best online results, consistently checking of the websites page traffic and the popularity of specific items will allow your company to stay one step ahead of your competition.
Here are five tools to help get your company use analytics:
1. Demographics: This tool allows you to understand the characteristics of your customers like their age, and sex so you can adapt your website as necessary.
2. Geographical location: Allows you to understand where your visitor’s are coming from, and their language.
3. Behavior: this tool is great to understand how many unique visitor’s you are receiving on a monthly basis, and also allows you to see the amount of time spent on your website to help you narrow down any issues you may be having.
4. Device: this feature is very important to understand how your visitor’s are reaching your website, either by a desktop, mobile device, or a tablet, understanding this will allow you to cater to your largest group of visitor’s and potentially increase sales.
5. Visitor Flow: this is the feature where you get to see where your visitors are going every time they are on your website. This will allow you to track what pages you may need to upgrade to increase the longevity of potential customers on that page.
Tip of the Post
“Improving your website is understanding your visitors” – OBN team