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Does your website work on Mobile?

Does your website work on Mobile?

If the above picture looks like your website, you need to read this! If your website does not work on mobile, it does not work!

  • 56% of all consumer internet traffic is now from mobile devices
  • Mobile traffic is growing at a rate of 53% each year
  • E-commerce sales will reach 500 Billion by year 2018
  • Mobile retail sales have increased 25% year over year
  • 81% of top search engine results are mobile friendly
  • 48% of consumers start their buying process at a search engine
  • 33% of consumers start their buying process at a branded website
  • 72% of consumers want mobile friendly websites
  • 62% of millennials feel that online content drives their loyalty to a brand

The statistics don’t lie. If you are a retail or manufacturing B2C business in 2017 and you do not have a mobile friendly website, you are losing. In order to win the the smart-phone era your retail website must be mobile friendly, if not mobile targeted. The fact is your customers are now finding and judging your business more than ever based on your internet presence. If you have an old and outdated or non mobile friendly website almost 3/4 of your potential business is being lost to a competitor who has a better web presence.

Now lets talk about your brand. It is proven that your brand strength now impacts your search results and your customers engagement and loyalty to your business. If you are using a shared ecommerce platform or a 3rd party selling platform, you are not building your brand, you are paying to build someone else’s, possibly your competitor in the future. If your website does not strongly represent your brand and engage users with it, you are once again, statistically losing money.

The cold hard fact is, you are losing $$$ and negatively impacting your brand by not being mobile friendly. You get what you pay for.

This day in age, up to 50% of your business can be driven by your internet presence. If you are not investing in ecommerce and branding at the same or greater level than you are in your retail brick and mortar, you are making a mistake. Would your brick and mortar store have a good retail presence if you spent only 100 bucks a month on rent? The answer is no, unless you are renting space in Siberia where no customers will ever find you anyway. Think long and hard about where you want your business to be in the next 3-5 years and how your brand and technology will impact your business, then ask yourself what area of your business you should invest in?

Need to find out if your website is mobile friendly or not? Google has a tool for it here: https://search.google.com/search-console/mobile-friendly

Here is an example of a website by another company that is not mobile friendly:

Look familiar? Contact XLEcommerce. We are here to help you!

For comparison here is an example of an XLEcommerce mobile friendly website in Google’s mobile friendly test:

Statistics from:

www.smartinsights.com

www.internetretailer.com

searchengineland.com

searchenginewatch.com

Buying a Website is Like Buying a Car and Going Racing

Buying a Website is Like Buying a Car and Going Racing

Buying a Website is Like Buying a Car and Going Racing, well, kind of….

Many customers we speak with are looking to work with a website provider of some sort, but they really don’t know what they need. This is where the car analogy comes in. Think of your website researching and planning process like shopping for a car.

Lets say, rather than running a business, you run an auto racing team. When you first form that team, you need to select a car to race with. Sounds easy right? There is more to it. There are multiple types and levels of car racing. First we need to choose something to compete in that fits our goals and budget.

The high-school kid just starting out may take his Ford Focus, slap a wing on the back himself and roll on down to the local drag strip on Friday nights.

On the opposite end of the spectrum is your Formula One (F1) race team. This team of hardened racing professionals will select a custom built one-off race car made of carbon fiber and unobtanium. It is incredibly expensive not only to buy the car, but the cost to maintain your car and team, hire top drivers, and compete at the top world level is astronomical.

In between these two levels is a whole range of car types and racing leagues which fit almost any level of competition and budget.

In the world of e-commerce, think of the guy with no business plan starting out of his garage as the Friday Night Ford Focus. Amazon.com is the Formula One Racing Team.

Friday Night Ford Focus went online and slapped a few products on his facebook page, bought a 1.99 godaddy page, and is throwing a few bucks against the wall hoping for fame and glory. We hope it works out, and you have to start somewhere. In the world of race cars, he doesn’t stand a chance though.

The Formula One Racing team is bleeding money out of its ears. They are spending millions of dollars. They are looking for every conceivable edge. They are hiring the best and the brightest in their industry to come work for them at top pay levels. They have purchased the best available technology and continually modify it for better performance. They will probably make it onto ESPN and go down in the record books.

If you are reading this, you likely fall somewhere in between these two extremes. You either have a solid business already which you are looking to expand, or you have a business/marketing plan you spent some time putting together and you are ready to implement it. Now you just need the right ecommerce “engine” that will allow you to compete at your level and budget, so you can someday move up on the ladder. You are researching and learning as much as you can, but you still don’t know exactly what to do, and that is OK.

Everyone wants a race car. Everyone wants to be the next Amazon.com, Ebay, Best Buy, or Cabelas. They want flashy features. They want custom lightweight parts and powerful engines. But most, when presented with the price to build a custom race car, along with the accompanying costs of a pit crew, professional driver, fresh sets of tires, racing fuel, and semi truck to haul it all around in, balk at the cost. Not to mention the marketing team required to get the fans to cheer for you and make your sponsors happy. If you are getting squeamish and gripping your wallet tighter after reading this, you may have to rethink your plan of attack.

You don’t have to race at the highest level to be a winner. There is plenty of lower level cherry picking to be had for an enterprising ecommerce entrepreneur or race car driver. You can have lots of fun and great competition driving a Spec Miata race car around the track, at a price a normal human being can afford. Maybe you will win some prize money and then can afford to jump into the Corvette class, or Baha offroad trucks, or whatever.

The key to success in your “racing” is to select the vehicle you can afford to purchase or build, something you can maintain yourself or afford to pay someone to maintain, and something you can drive yourself or afford to pay someone to drive for you. If you blow your wad on the car and forget about the oil changes and tires, you aren’t going to perform very well on Sunday. You will probably go home a loser. However, if you plan properly, select the right vehicle, budget for the whole year, and spend time tuning and practicing, its more than likely you will finish at the top of the pack and just might win a championship. As they say, winning on Sunday, means selling on Monday.