In today’s society people are always on the go, but having the technology at hand allows them to access the internet by their mobile device. The ability to access the internet with their mobile device has create a new platform for marketers and retail stores to accustom to. It is crucial for your retail store to have your website become mobile device friendly. Did you know that 46% of all online sales come from a mobile device? If your company is not mobile device friendly in 2014 you, could potentially be missing out on almost half of your online sales.
Customers reaching out to your website through their mobile device want to be able to access and navigate your mobile friendly site with ease. Therefore, it is important for your website to display only the necessary information that you want them to see that they can view on their mobile device. Doing this directs the customers to the products or categories that you want to sell the most. On top of having an easily navigable mobile device site, you must incorporate a simple check out system so your customers can buy their products in a minimal amount of time.
Other than making your website mobile device compatible, you must consider other areas where you solicit your company such as email and newsletters. In 2013 65% of all email and newsletters were opened through a mobile device and has been predicted to increase in 2014. Therefore when sending out company newsletters with your coupons, deals, or anything else you must consider making them mobile friendly as well. This way you can get a higher opening percent rate and potentially drive more customers to your online or into your store.
Following those simple guidelines your company could see an increase in sale during 2014.
Would you like to indirectly increase the traffic of your website with minimal effort involved? There’s an easy solution that will help; it’s called social media. People use social media on a daily basis, online and on their mobile smart phones while becoming an important aspect in the marketing industry. Social Medias began as a way for people to virtually connect with one another over the web.
Big companies have been using social media as a way to increase current customer relations along with appealing to a new fan base generated by your current customers through the promotion of your products. It is crucial to incorporate these non-traditional marketing tools to continuously present your brand to potential customers. Companies tend to use more popular social media tools such as Facebook or Twitter, but those may not appeal to your customer’s demographics. I encourage you think outside of the box and incorporate less common social medias like Instagram and Pinterest as a way to stretch your online audience.
Facebook has the largest outreach to potential online customer with over 1.2 billion users worldwide. Facebook was design to make personal connections through an online profile; companies use Facebook to show what products or services they offer by a bigger preview. Another big Social Media is Twitter; unlike Facebook, Twitter is used primarily for connecting accounts with common interests through hash-tags (#). Hash-tags can be used to as a general search subject and with some optimization can increase your traffic. If your company relies on product images or like to interact with consumers through pictures; your company benefit from using Social Media’s such as Instagram or Pinterest.
Companies that incorporate Social Medias to their e-Commerce website have been able to increase the traffic of their website substantially. On average 46% of web users will look towards social media before making a purchase rather than looking at reviews. It is important for your company to integrate prompt and consistent response times if you choose to adapt to the Social Media trend.
Check out the brand new Facebook Module that highlights featured products directly onto your Facebook account!
Our President and CEO Curtis Jazwiecki will be hosting Shot Show University seminars addressing retailers and industry leader’s about the importance of online marketing within a company. His talk will focus on why you need to engage your customers and how to do so effectively. The marketing with social media speech is part 1 of a 5 session series focusing on marketing in today’s fast paced business environment. Sessions begin on Monday January 13, in Break Room 2, at 10:40 AM. For more information go to http://www.shotshow.org/education/ and or http://www.shotshow.org/shot-university-speakers#jazwiecki
Session 1: Marketing with Social Media (10:40 – 11:50 AM) Learn the latest tips and tactics to increase the success of your marketing with social media.
Session 2: New Technologies to Drive Foot Traffic to Your Store (1:10 – 2:00 PM)
Seminar will focus on the latest technologies retailers can use to leverage technology to engage customers and bring them into their retail space.
Session 3: Building a Marketing Plan (2:10 – 3:00 PM)
Class will help retailers to understand the key components that go into making a world-class marketing plan.
Session 4: Search Engine Optimization (SEO) (3:10 – 4:00 PM)
Seminar will highlight eight simple steps that can dramatically impact your search engine rankings and insure you are getting the most from your SEO efforts.
Session 5: Determine your Marketing Return on Investment (ROI) (4:10 – 5:00 PM)
Learn how to determine the financial return on your marketing plan with this introductory class.