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Hillsdale College Wins 2nd National Championship!

Over the weekend Hillsdale College achieved it’s 2nd ACUI Collegiate Clay Target Championship. The team finished with a combined score of 1497/1650 beating Schreiner University by just 20! Two of Outdoor Business Network Staff are Hillsdale College Alumni, Kyle Jazwiecki, a former Trap and Skeet shooter for Hillsdale college said:

“glad to see the college on the right path towards success and hope the best                        for them with years to come”.

Outdoor Business Network Congratulates Hillsdale College with their 2nd ACUI National Championship.

Products: Improving, Promoting, Updating

When companies develop an e-Commerce. website, the most important factor is displaying the products in a detail orientated manor while positively presenting them. No two products are the exact same, and correctly categorizing your products to ensure your specific customers are finding the products they are searching your website for. Including important product information is key, companies should focus on updated and including as much information as possible of each product they intend to sell. If a customer comes to a product page and has little to no information regarding the product itself they are three times more likely to travel to another website and buy the same product from a company that includes a lot of information.

Doing this not only increases the potential for a customer to buy from you but also increase the organic search results in search engines. Improving your search results on your own website from your products alone increases your SEO ranking within the top search engines such as Google, Bing, and Yahoo. In order to achieve optimal search results within your own website each product must have an abundance of relatable content filled with quality keywords. Keywords are very important to a websites success and could be the difference between selling products to a potential customer.

Now, when selling online products another important aspect to look at is how the product is represented on the page. Yes filing in the price, quantity, size, specifications is good; but why would you want to be like every other e-Commerce page? Taking the time to create off the wall, creative content for each product will only help your business succeed in the future. An example a company that creates quality content for their products is BEAMSHOT. Beamshot took the time to create videos for their products to show the customer how their product works while how well it performs. Doing this gives their customers the assurance of receiving a good product and helps ease the decision on buying that product.

Now there are other ways to generate quality content to show your customers that whenever they visit your website they know they are going to find what they are looking for. If your company is primarily a clothing company, a good way to market your clothes is to actually take pictures of them on a person or on a manikin. Doing this provides the customer with enough visual information of how the product will look on themselves or on another human being. If your company sells specific products that only pertain to your company it is important to display each of those products with as much information as you possibly could create. Doing this leaves every question a customer could have with an answer rather than traveling to another webpage that has their answer for them. No product should have little or no information.

Some necessary steps in order to improve online products:
1. Figure out what product(s) are lacking in content
2. Enhance those product(s) by creative content and include details
3. REPEAT!

Tip of the Post
“quality content = better success” – Korey Pavlika

Demographics: How to Increase Customer Numbers

Demographics: How to Increase Customer Numbers

While operating a business in the outdoor industry it is crucial to understand the demographic of your current and potential customers. A demographic is the way companies understand what “type” of customers they can expect to sell their products or services to. To a marketer, demographics can be found by these 5 factors: Age, Gender, Income Level, Race and Ethnicity. These are the factors that a business owner has to take into account when marketing their business so they aren’t wasting their money on groups of people that typically wouldn’t be interested in their products or services.

Now in the outdoor industry, businesses instantly think their only demographic are the Robin Hood or Wild West sort of people. Companies have to realize that there are other demographic they can appeal themselves to. This takes time and is not as easy as just throwing marketing efforts towards something just because it sounds good! You have to do your research and take notes to ensure your efforts aren’t going to waste.

Recently, we launched a website for a company called “Grasmeyer Guns“. The first word you notice in the store’s name is the word “gun”. Most people would think of the usual gun enthusiast stereotypes, like Wild West gun slingers or tactical gun stockpilers, but, you may be surprised to find out that their target demographic was families. The owner of Grasmeyer Guns successfully created a family environment where the average customer can feel comfortable, and know you’re going to get an honest opinion on their products. The website has an inclusive feel, that gun ownership is for everyone and families can feel comfortable and save around firearms.
Doing this opening up an entirely new demographic of people to visit their business. Not every business is going to have the same demographic, there are outside factors to look at as well such as location, and competition. Standing out in your community can benefit the business in a number of ways. Consistent efforts towards multiple demographics help keep your business name and reputation stay fresh inside the minds.

No two companies are the exact same, while they may have similar standard demographics including a new demographic groups can expand the reach of your business. For instance, in the outdoor industry, firearms and archery are main topics to discuss. While most are held by men, businesses that offer opportunities and appeal to women and children have the upper hand when selling their products or services. In the last few years the sector for selling women firearms has grown exponentially while children have become more in tune with archery. As a business owner you must take advantage of these opportunities where 1 sale could become a lifelong customer.

Building an inclusive atmosphere for your customers is a key aspect of business because creating a good experience for the customer the first time potentially means more products/services to be sold to not only that customer but his friends and family in the future. Creating good experiences take time and effort to become an expert at. Companies want to create a unique experience that the customer can only get at their store.

If companies can combine expanding their demographic to reach a higher audience while creating a unique experience, you can expect to see a higher percent in sales and returning customers. Yet it is important to understand what your demographic is and the potential demographic so your efforts are not a waste of time and money. In other words, tap into the resources that make the most sense, do your research, and execute to the best of your ability.

Tip of the Post
“Expand your business by creating unique experiences through multiple demographic channels” – Korey Pavlika