Folks I simply had to touch on this. The past few months the number one bit of feedback (complaints) is that the distributors have no product for them to sell. I ask. What products are you specifically referring to? The overwhelming response is firearms, ammo & magazines. Every customer I talk to repeat this to me over and over. Now I am no fool and understand all too well what is happening right now in our industry. I also understand that there is a definite shortage if you will on those for mentioned products. Here is the major news flash many retailers are missing. THOSE ARE NOT THE ONLY ITEMS THE DISTRIBUTORS CARRY FOR YOU TO SELL!!! The major distributors carry and currently stock tens of thousands of items for the outdoor sports and shooting industries. I know it isn’t the fun stuff like a Sig Equinox or a box of PMags but it is a bunch of stuff consumers want and need. Many of these items are consumables that will be re-ordered from time to time. As a retailer it is your job to show case all these other products. Let’s take for an example a lot of guns have been bought out there and no doubt a bunch where first time gun owners. These people will need all the usual cleaning accessories, targets, hearing protection, gun oils & lubes, bi-pods, shooting rests, belts, holsters etc. The veteran gun owners will need, sights, tools, parts, spacers, grips, just to name a few. The simple fact is there are way more items to sell than to not sell. I have customers who have truly embraced this mindset and have learned with our help to market and sell a ton of these “forgotten” products. These customers have shown growth in a time when others are stuck wallowing in mediocrity. To survive and do well in any industry you must adapt and overcome with the changing times. As always contact our sales department to learn more. 1-800-699-0820 ext. 1
Although it has been around for nearly two decades, the world of Search Engine Optimizers is always evolving and growing. The industry is brutal but with the right resources, SEO’s can stay on the top of their game by staying current and changing with the trends of the market. Here are five free resources for beginners that will help advance your skill set and keep you current.
The Google Webmaster Central Blog is a key resource as Google is the dominating power in all things internet, including internet marketing. This blog has everything you would expect from Google and more: videos, instructional how-to’s, materials for beginners and the tech-savvy. Best of all, the information is coming from those at Google who are monitoring and even creating the trends and breakthroughs we all try to follow. The Webmaster Central Blog is also a nice resource to have because it showcases various areas of study to make your internet experience well-rounded. Even though it may not focus solely on SEO, it gives anyone in the internet marketing industry a leg up on competition by introducing new areas if interest and covering topics from images to crawl errors.
From the innovative team at SEOmoz, this blog is something that every SEO should be checking daily. It captures everything relevant from the industry, whether its new policies and penalties or the discussion of black hat SEO’s. They have a great segment called “Whiteboard Friday,” which is an entertaining way to stay informed and keep up on the hot topics in the trade. There are several different SEOmoz bloggers, but perhaps one of the shining qualities to this particular blog is that they pull excellent posts from their user-driven blog, YOUmoz. This is great for two reasons. Firstly, it allows outside voices to have a widespread audience and share their knowledge of SEO and second because it tells the reader that SEOmoz is cultivating the best talent possible for their articles.
While this may seem like just another social media tool, Klout is unique because it measures your influence over others. It tracks the analytics of your social media sites in one convenient spot and best of all, it’s completely free! It converges all of the different areas that you are active in social media-land, and turns it into tangible data. Not only is this a great way to stay on top of your game, but it also shows that you are taking the time and effort to track all of this data. Klout is user friendly and is a great way for beginning SEO’s to break into the analytical side of the job. It tracks the influences of over 100 million users everyday, which means that you can see your reach and develop better strategies for broadening your brand. While your Klout score may not be the most important thing, try to look at Klout as a tool for configuring algorithmic success within the industry, not to track your popularity.
Another great site from SEOmoz, this allows you to track sites and compare different sites to see the effectiveness of their links. This tool is an amazing one to have in your arsenal, as you can compare someone you are working with to their competition. You get more options if you decide to purchase SEOmoz pro, but there is still a lot of information from the free site, although you only get to do 3 reports a day. Between Open Site Explorer and Klout, there is a plethora of information, waiting to take your SEO skills to the next level. Open Site Explorer can show you incredible information about your site from page authority to internal and external links. This is definitely a tool to look into and get familiar with.
Pinterest is a newer social media site that allows users to “pin” things they like in a virtual inspiration board. Why is this important to SEO? Pinterest is trending to be the new big thing in social media, falling in the number 3 spot behind Facebook and Twitter. It is especially important because it goes beyond sharing information with followers. Pinterest represents the potential to create different pinboards and utilizing them as a two way communication strategy. The SEO doesn’t determine what gets posted or what is tweeted — the consumer is solely responsible for pinning items that they are interested in. One company that seems to be thriving on Pinterest is Blendtec, who is embracing the possibilities that this new form of social media represents. This is a site to keep in mind in the future as it grows and expands as a marketing tool.