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Does your website work on Mobile?

Does your website work on Mobile?

If the above picture looks like your website, you need to read this! If your website does not work on mobile, it does not work!

  • 56% of all consumer internet traffic is now from mobile devices
  • Mobile traffic is growing at a rate of 53% each year
  • E-commerce sales will reach 500 Billion by year 2018
  • Mobile retail sales have increased 25% year over year
  • 81% of top search engine results are mobile friendly
  • 48% of consumers start their buying process at a search engine
  • 33% of consumers start their buying process at a branded website
  • 72% of consumers want mobile friendly websites
  • 62% of millennials feel that online content drives their loyalty to a brand

The statistics don’t lie. If you are a retail or manufacturing B2C business in 2017 and you do not have a mobile friendly website, you are losing. In order to win the the smart-phone era your retail website must be mobile friendly, if not mobile targeted. The fact is your customers are now finding and judging your business more than ever based on your internet presence. If you have an old and outdated or non mobile friendly website almost 3/4 of your potential business is being lost to a competitor who has a better web presence.

Now lets talk about your brand. It is proven that your brand strength now impacts your search results and your customers engagement and loyalty to your business. If you are using a shared ecommerce platform or a 3rd party selling platform, you are not building your brand, you are paying to build someone else’s, possibly your competitor in the future. If your website does not strongly represent your brand and engage users with it, you are once again, statistically losing money.

The cold hard fact is, you are losing $$$ and negatively impacting your brand by not being mobile friendly. You get what you pay for.

This day in age, up to 50% of your business can be driven by your internet presence. If you are not investing in ecommerce and branding at the same or greater level than you are in your retail brick and mortar, you are making a mistake. Would your brick and mortar store have a good retail presence if you spent only 100 bucks a month on rent? The answer is no, unless you are renting space in Siberia where no customers will ever find you anyway. Think long and hard about where you want your business to be in the next 3-5 years and how your brand and technology will impact your business, then ask yourself what area of your business you should invest in?

Need to find out if your website is mobile friendly or not? Google has a tool for it here: https://search.google.com/search-console/mobile-friendly

Here is an example of a website by another company that is not mobile friendly:

Look familiar? Contact XLEcommerce. We are here to help you!

For comparison here is an example of an XLEcommerce mobile friendly website in Google’s mobile friendly test:

Statistics from:

www.smartinsights.com

www.internetretailer.com

searchengineland.com

searchenginewatch.com

Is Your Site Mobile Friendly?

Have you been dragging your feet on a mobile version of your site or upgrading to a responsive template design?  If you have, you are not mobile friendly and it could affect your traffic and sales in the future.  Beginning April 21, 2015 Google will begin incorporating your sites mobile-friendliness into its ranking algorithm.

If your answer to the question in this articles title, Is Your Site Mobile Friendly?, is no, then you need to take some immediate steps to move in that direction.  Here at OBN we have approached mobile in a few different ways over the years.  We have always known that mobile would be the preferred interface of customers in the future, and since 2008 have taken steps to optimize our solution for mobile users.  Aligned with the likes of Amazon and Ebay and other major retailers, the OBN approach to mobile has been to develop mobile specific website versions and designs.

17% of firearms retailer website traffic comes from a mobile device.

Our Basic and Gold level solutions have the option for a mobile version of the website.  This slick little add on not only changes the way the site is viewed on mobile sized devices automatically, it also allows for a complete mobile specific website and interface customization.

Our legacy (V5 and below) Ultimate level platform has always had an included mobile version.  Some users may not have turned it on yet, but if you haven’t, you should. The new OBN CloudCommerce V6 Ultimate level platform has two native mobile options.  It can utilize the embedded mobile site, or choose from a selection of responsive e-commerce templates.

The time has come to make sure you have a mobile plan, not only for your users ease of navigation, but also for SEO.  As this is now a ranking factor, your site will be left behind if you do not make the appropriate accommodations.  If you aren’t sure of your websites status, Google provides a tool to check your website here: https://www.google.com/webmasters/tools/mobile-friendly/

If you need  help implementing a mobile solution contact us today and we will get you moving in the right direction.