Using Analytics to Refine your Website
Ever wonder where the majority of your website’s visitors travel on your site? What they click on? How long their on there? It’s called analytics, companies use this to track their visitor’s behavior. It allows companies to keep track of specific data about items that are purchased, you learn how visitor’s navigate the site, and allows you to focus on particular ways to increase the sales for your company. For example, if you’ve noticed that many potential customers are leaving their shopping carts, you can back track their navigated pages to find what pages may need to be overhauled or slight changes to increase the amount of online sales. For the best online results, consistently checking of the websites page traffic and the popularity of specific items will allow your company to stay one step ahead of your competition.
Here are five tools to help get your company use analytics:
1. Demographics: This tool allows you to understand the characteristics of your customers like their age, and sex so you can adapt your website as necessary.
2. Geographical location: Allows you to understand where your visitor’s are coming from, and their language.
3. Behavior: this tool is great to understand how many unique visitor’s you are receiving on a monthly basis, and also allows you to see the amount of time spent on your website to help you narrow down any issues you may be having.
4. Device: this feature is very important to understand how your visitor’s are reaching your website, either by a desktop, mobile device, or a tablet, understanding this will allow you to cater to your largest group of visitor’s and potentially increase sales.
5. Visitor Flow: this is the feature where you get to see where your visitors are going every time they are on your website. This will allow you to track what pages you may need to upgrade to increase the longevity of potential customers on that page.
Tip of the Post
“Improving your website is understanding your visitors” – OBN team
