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More Marketing Thoughts

It seems that I cannot write enough about marketing for your e-commerce store or even your simple store info page. This past month I have been asked again by several clients….”How do I market my site so I can increase traffic and ultimately get more sales?” For me it is a tried and true formula based on years of experience. I know what works and I know what doesn’t. With that said I outline the things the customer can do on their own and I also outline the paid options available to them. I usually spend more time than I should on this as most people simply have not planned for this part of their business and my comments fall on deaf ears. More often than not the client says “I don’t have time to do it myself and I don’t, won’t or can’t spend money on marketing….there must be another way………” I tell them there isn’t. Even smaller companies (1 to 3 mil/year) spend easily in the 6 figure range every year on their marketing efforts and put in a ton of time doing so too. I tell the clients who don’t believe this very simple that they will fail. I ask them why did you ask me for my help? Why did you not like my response especially given the fact that I am the expert in this industry? I always say if there is another way that was more cost effective then I would advise you of that. The bottom line is this. If you come to OBN looking for answers we absolutely have them but please don’t argue with me that there must be something else that can be done because there isn’t. Time and/or money is the only way to get it done. Look at a company like Ford Motor Company. They spend millions if not billions marketing their product/company which has HUGE brand recognition. Now don’t you think if there was a way to do this “marketing” for free that they would have figured it out by now? Even if you don’t sell online digital marketing and media is absolutely here to stay and the business who truly embrace this concept will thrive and survive. The companies who don’t will slip into the darkness. The way we did business 20 years ago is completely different than what we see successful businesses do today. So if you take a lesson from all of this please do something to market and promote your business and talking with the experts like OBN is an excellent place to start.

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